Thailand’s business community is increasingly aware of the importance of sustainable energy solutions (SES), with 95% of organisations recognising their value and 86% already implementing them. However, most continue to rely on low-risk, short-term measures that offer immediate benefits but limit long-term transformation.

 

According to SP Group's new whitepaper, Unlocking Thailand’s Sustainable Energy Future, this approach leaves significant untapped potential for cost reduction, operational efficiency, and competitive advantage. These were among the key findings in the market survey research.

 

The study introduces a framework identifying two distinct patterns of sustainable energy deployment by businesses in Thailand:

 

• The “Comfort Zone”, characterised by proven, low-risk solutions that deliver immediate to short-term results, and;
• The “Stretch Zone”, which encompasses more long-term implementation of complex sustainable energy solutions.

 

Comfort Zone: Foundational Solutions Driving Early Adoption

Thai businesses have made commendable strides by embracing foundational SES such as:

 

• Solar PV panels (77%)
• Energy-efficient LED lighting (74%)
• Waste reduction and recycling programs (71%)

 

Stretch Zone: Unlocking the Next Level of Innovation

 

Despite the progress, advanced SES — such as EV charging infrastructure, AI-driven smart energy systems, and integrated renewable platforms — remain underutilised. Key barriers include:

 

• Lack of technical expertise (73%)
• Uncertainty about business benefits (64%)
• High perceived costs (45%)

 

These challenges highlight the need for strategic partnerships, capacity building, and financial support to help businesses move beyond the comfort zone.  To unlock the future of SES and accelerate Thailand’s potential, organisations must embrace advanced technologies and strategies that promise long-term transformative benefits. Collaboration across industries, policymakers, and communities is essential to overcome existing barriers and unlock Thailand’s full potential as a regional sustainability leader.

 

Looking Ahead: What Businesses Plan to Adopt Next

Future adoption trends show continued interest in:

 

• Energy-efficient lighting (78%)
• Renewable energy solutions (74%)

 

This signals a strong foundation for deeper engagement in sustainability — and an opportunity for SP Group to support Thai businesses in scaling their efforts through its expertise, partnerships, and educational initiatives. Please contact us to download the whitepaper.